SOCIAL.CULTS
How We Work

A Proven Process for Predictable Growth

Every engagement follows a battle-tested, three-phase framework refined across 1500+ campaigns. No guesswork, no surprises — just a clear pipeline from strategy to launch to compounding ROI.

01

Discover

Audience research, competitor analysis, and opportunity mapping

02

Design

Strategy, creative systems, and campaign architecture

03

Deliver

Launch, measure, optimize, and scale weekly

The Framework

Three Phases. One Repeatable Engine.

A modular process that scales across branding sprints, website builds, and multi-channel marketing retainers.

PHASE 01

Discover

"The biggest risk in marketing is making assumptions." The Discover phase eliminates them. We immerse in your world using keyword, brand, and competitor analysis to answer: Who is your ideal audience? What channels do they trust? And what messaging will actually move them?

Deliverables
  • • Audience personas
  • • Competitor audit
  • • Channel strategy
Timeline
1-2 Weeks
Stakeholders
2-3 People

Brand Audit

  • • Positioning analysis
  • • Messaging review

Market Intelligence

  • • Keyword & gap research
  • • Competitor benchmarking

Workshop & Discovery

  • • Stakeholder interviews
  • • Goal setting & KPI alignment
PHASE 02

Design

Strategy gets translated into systems, creatives, and campaigns. Every asset gets approved through your team before launch — no surprises. We obsess over typography, load times, and conversion paths because pixel-level craft compounds at scale.

Deliverables
  • • Wireframes & copy
  • • Visual design system
  • • Campaign mockups
Timeline
3-5 Weeks
Stakeholders
4-6 People

Creative Direction

  • • Visual design & art direction
  • • Brand system refresh

Build & Engineering

  • • Responsive development
  • • CMS & tracking setup

Campaign Architecture

  • • Ad creatives & copy
  • • Funnel & landing pages
PHASE 03

Deliver

We go live, measure what works, and double down. Weekly performance calls, shared dashboards, and transparent reporting — you always know where every marketing dollar goes and the ROI it produces.

Deliverables
  • • Live campaigns
  • • Custom dashboards
  • • Weekly reviews
Timeline
Ongoing
Stakeholders
Full Team

Launch & Tracking

  • • QA & launch checklist
  • • Pixel & analytics validation

Optimization Cycle

  • • A/B testing roadmap
  • • Audience expansion tests

Reporting & Scale

  • • Weekly performance reports
  • • Scaling playbooks & budgets
12 Week Roadmap

Deliverables Timeline From Kickoff to Scale

A week-by-week view of what ships during a typical end-to-end engagement. Timelines adjust based on scope — this is the baseline.

Week 1

Discovery & Audit

Stakeholder workshop, brand & site audit, competitor benchmarking, audience research, and KPI alignment kickoff.

Week 2

Strategy & Roadmap

Channel strategy, positioning framework, 90-day roadmap, measurement plan, and governance model delivered.

Weeks 3-4

Creative & Build

Wireframes, design system, copy decks, campaign creatives, and front-end engineering in parallel sprints.

Weeks 5-6

Revisions & QA

Two structured revision rounds, cross-browser QA, CRO audit, performance testing, and pixel validation.

Week 7

Launch & Tracking

Soft launch, monitoring, UAT, campaign go-live, dashboard walkthrough, and team training session.

Week 8+

Optimize & Scale

Weekly experiments, A/B tests, creative iteration, audience expansion, and scaling winners systematically.

Tech Stack

Tools We Actually Use Every Day

A curated stack of battle-tested platforms — no flavor-of-the-month tools. Each one is in active use across multiple accounts right now.

Google Ads
Paid Search
Meta Business
Paid Social
HubSpot
CRM / Automation
SEMrush
SEO Intelligence
Ahrefs
Link Intelligence
Klaviyo
Email / SMS
Hotjar
Behavior Analytics
Looker Studio
Dashboards
Shopify
Ecommerce Platform
WordPress
CMS
Laravel
Web Framework
Figma
Design
Process Questions

Frequently Asked Questions

Everything you might want to know about timelines, communication, and how we actually run engagements day-to-day.

Most clients see meaningful signal within 30-45 days from kickoff. PPC and paid social typically produce measurable lead volume by week four. SEO and organic channels require a 90-120 day runway for compounding results. We surface early indicators (CTR, engagement, cost benchmarks) from day one so you are never flying blind.

Every account gets a dedicated Account Lead (senior strategist) as your single point of contact, plus a cross-functional pod — typically a paid media specialist, SEO specialist, creative/designer, and developer. Team size scales with scope. You will meet the full pod during kickoff and have direct Slack access.

We start with a 90-minute kickoff workshop with your stakeholders, then run parallel tracks: platform access & audit, audience deep-dive interviews, competitor research, and KPI alignment. You receive a detailed 90-day roadmap by the end of week two, with weekly milestones clearly mapped.

During Design we include two structured revision rounds at each major milestone (wireframes, creative, final build). Each round is captured in a shared feedback document with line-by-line responses. Post-launch, we run a continuous improvement loop — requests submitted Monday get scoped and scheduled the same week.

Absolutely. Roughly 90% of our clients continue into monthly optimization retainers after the initial engagement. This includes campaign management, creative iteration, new channel expansion, CRO testing, and strategic planning. There is no long-term lock-in after the first 90 days.

By default: a weekly written performance report every Monday morning, a 30-minute sync call every Wednesday, and real-time Slack access for anything urgent. Monthly we deliver a deeper strategic review with forward-looking recommendations. You can dial cadence up or down — we match your rhythm.

Next Steps

Ready to Start Your Next Project?

Share a few details and our team will respond within one business day with a tailored proposal, realistic timeline, and transparent pricing. No hard sell, no generic decks.

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