Do you crave building brand communities that thrive online? Are you a social media wiz with an eye for crafting engaging content and the strategic mind to amplify it through paid advertising? If you're ready to turn followers into brand advocates, we want you on our team!
We're seeking a passionate Social Media Specialist to develop and execute a winning social media strategy that expands our brand reach, fuels engagement, and drives results. In this dynamic role, you'll wear two hats – crafting organic social content that resonates with our audience and leveraging paid advertising strategies to maximize its impact.
1. Develop a comprehensive social media strategy aligned with our marketing goals and brand voice. 2. Create engaging and visually appealing content (text, images, videos) for various social media platforms (e.g., Facebook, Instagram, Twitter). 3. Manage the editorial calendar and schedule consistent social media posts. 4. Stay on top of social media trends and adapt content strategies accordingly.
1. Collaborate with the Online Advertising Specialist to develop targeted paid advertising campaigns that complement organic social efforts.
2. Manage social media advertising budgets effectively and optimize campaigns for maximum return on investment (ROI).
3. Analyze campaign performance data and make data-driven adjustments to improve results.
1. Foster a positive and responsive online community by interacting with followers, responding to comments and messages promptly, and addressing any concerns.
2. Monitor brand mentions and online sentiment to identify potential issues and opportunities.
3. Run social media contests and giveaways to generate excitement and brand awareness.
1. Track key performance indicators (KPIs) such as follower growth, engagement metrics, website traffic, and conversions driven by social media. 2. Generate regular reports that measure the success of social media strategies and paid advertising campaigns.
Minimum 1-2 years of experience in social media marketing or a related field. Minimum 1-2 years of experience in social media marketing or a related field. Strong understanding of major social media platforms and their unique audiences. Excellent content creation skills with a knack for crafting engaging social media copy and visuals. Experience with social media analytics tools and the ability to interpret data to inform strategy. A keen eye for detail and a commitment to brand consistency. Excellent communication and interpersonal skills. Ability to work independently, manage multiple projects, and meet deadlines.
1. Experience with paid social advertising platforms (e.g., Facebook Ads Manager, Instagram Ads).
2. Knowledge of social media listening and reputation management tools.
3. A passion for our industry and a strong understanding of our target audience
1. The chance to be at the forefront of our social media presence.
2. Competitive salary and benefits package.
3. Work with a talented and collaborative team
4. Continuous learning and development opportunities to expand your social media and paid advertising expertise.
5. If you're a social media enthusiast with a strategic mindset and a hunger to drive results through paid advertising, we encourage you to apply!